The supposed lack of atmosphere at White Hart Lane has become ingrained into the story of Spurs’ season. As each home game passes without a victory, so early season passivity turned to audible dismay and moments of outright hostility, most notably the raucous booing of Vicario after his howler last Saturday.
Driving the narrative is the assertion that this is all the fault of supporters. Although Frank subsequently attempted to recant his ‘not real fans’ line, and to be fair English is not his first language, this wasn’t the first time he has criticised Tottenham fans. The players are also feeling hard done by. They had a post-match meeting to discuss it, apparently, then Frank says this was not a meeting, they just talked about it. At half-time against Fulham, captain Van der Ven gathered his men in the centre circle before they went into the dressing room. Rather than the pep-talk I assumed, supposedly this is a display of solidarity in defence of the abuse from the stands. Perhaps if they applied themselves to the defence of our goal with similar dedication and initiative, they would face less of a problem.
Blaming the fans is superficial and derogatory, a calculated insult to the loyalty and commitment of Spurs fans across the generations. Here’s another part of the story, one which the manager, players and especially the board would do well to hear and digest. Spurs fans have filled that stadium since it was built, week after week, regardless of the quality of football, and some of it has been awful, while paying the some of the highest prices in the country. Away fans – you can’t get a ticket for love nor money. Newcastle on a work night, 8.15 kick-off to suit Sky, Spurs songs loud and clear.
This commitment dates way back, but just taking this century – the old Lane permanently full and huge crowds at Wembley including British record attendances, in a context where the board conspicuously failed to match the fans’ ambitions, and that’s putting it politely. Part of the narrative picked up by sections of the media is that Spurs fans possess some overweening sense of entitlement. This is ludicrous. There are no glory-hunters at Spurs because there has been precious little glory.
The current anti-fan narrative conveniently excuses the team, manager and the club from taking responsibility for the problems at Spurs, many of which run deep-seated within a club without a coherent strategy to ensure a consistent challenge for honours. If I were a cynical soul, I might go so far as to suggest this was a deliberate ploy. I want to focus on the actions of the club itself, where a series of decisions stretching back many seasons has soured the relationship with supporters and caused much of the frustration, dissatisfaction and alienation many long-standing fans experience. These decisions directly hamper the team’s efforts to succeed because they create the disgruntlement underlying the lack of vocal support at home.
Spurs, like all clubs, constantly express their gratitude to supporters. They have many ways of interacting, including the Supporters Trust and FAB, but I’m always left believing that they don’t completely understand us. They fundamentally misconceive the relationship as one-way. Crudely expressed, we essentially give to them, giving our time, money, vocal support and undying, lifetime loyalty and the club take this for granted.
In reality, there is a degree of reciprocity in the relationship. It remains unequal and unbalanced, for the reasons I’ve just listed. There’s a power dimension here too. There are 13 other league clubs in London but I’m not going to support them, and Spurs know that. But that’s not an excuse. Fans want something back. Not much, we’ll tolerate a lot, we have to, but if Spurs fans do have a sense of entitlement, it is that we wish to be treated fairly by the club and understood as individuals, rather than as consumers or customer reference numbers. It is not asking a lot, but it seems beyond the comprehension of the club, judging by many of their choices.
Over the past few years, I’ve researched the relationship between fans and the club via a series of in-depth interviews with supporters. The biggest source of dissatisfaction was the price of tickets. I make no apology for repeating a familiar refrain that Spurs’ prices are unnecessarily and, for an increasing number of fans, prohibitively high. In these straitened times, families cannot afford to come, or if they do, it’s a once or twice a season treat rather than regular attendance. With the income from television, sponsorship and merchandise, the club can generate the money it needs to compete and consider a price cut. Or, cheaper tickets might earn as much by filling the empty spaces currently visible on the ticketing site for upcoming matches.
Supporters can see this. We understand that the club has a choice here, and the choice impacts negatively on us. The club has made other choices too, such as the price banding for games and the way senior and youth concessions are limited. Also, the ramifications of choices made during the seat allocation process before the new stadium was occupied are still being felt. Long-standing groups of supporters who had become friends were broken up. We sat with the same people for the best part of twenty years and saw our children grow up, but it was not possible to transfer that to the new ground. Prime viewing spots on the Shelf became premium seating. The south stand, trumpeted as the wall of noise, was pockmarked with more areas of premium seating. Many fans I spoke to missed their familiar stewards – the experienced stewards were apparently transferred to the upmarket areas of the ground and replaced by temporary staff.
For some of you, this may not sound significant. However, the single most important factor for fans coming to games is their relationship with the family and friends they come with and also meet at the ground, more significant for their attendance and expenditure than how the team is performing. This isn’t about entitlement at all, therefore. It’s about how fans are treated and how these needs are respected by the club. To labour the point, I’ve advisedly emphasised that the club had choices about these and many other elements of their relationship with fans, and the consequences of many of these decisions made several years ago create this underlying dissatisfaction that comes to ahead when the team are not giving their all.
Coming back up to date, Tottenham’s ticketing policy deprives large numbers of supporters of their chance to go to a game and contributes towards a poor atmosphere because seats are left unoccupied. This is not just about price. There are two significant factors here. Before the start of this season, the club removed the right of season ticket holders to transfer their seat to a member of their network, basically any fan they nominated who held a Customer Reference Number (CRN), which was free and easily available from the club after filling in a simple form. Instead, season ticket holders must now put their ticket on the exchange if they are unable to go, whereas until now, this was merely one option. The club told me that if I do not use my ticket and do not put it on the exchange (for medical reasons I knew I would miss a few games in the autumn), it was now their policy to reconsider my future use of the ticket come the end of the season. They might take it away from me, in other words.
This decision reeks of their short sighted approach when considering their relationship with supporters. While it potentially increased the number of tickets available for members – to use the exchange you must hold a membership – it meant the ticket could not be used by family and friends. However, to use business language, the language most familiar to the board, this method of securing lucrative lifetime brand loyalty, available free to the club, has been seriously undermined. My son and now my granddaughter are loyal Spurs fans (and season ticket holders) because they followed in my footsteps, a story repeated in countless families down the generations. Spurs are family and family are Spurs. To repeat, this is the most important reason fans keep supporting the club and keep coming to games. It would be a simple matter to find a compromise here, for instance before the season starts, season ticket holders nominate a limited number of fans who could use their ticket occasionally.
The other element is that at the moment, it seems you must hold a membership to buy a ticket. I’m not sure when this changed or indeed if it was ever announced – I certainly missed it if was – but in the past, tickets went on general sale if there were any left after the members’ window closed, i.e. were available to anyone with a CRN. Now, for all upcoming games, click on the ‘non-members’ info button on the ticketing site and it takes you to the page where memberships are on sale, minimum cost £45. In other words, to buy a ticket in one of the most expensive grounds in the country, you have to give the club more money. If a few family members want to go, we’re easily into three figures for a membership that you may not use more than once or twice a season.

This is a screenshot of ticket availability in my section of the south stand, taken the day before the Fulham game, available seats in colour. The combination of the team’s form, the kick-off time, being close to Christmas and price (back row of the stand is the cheapest at £62.50) meant fans had had enough. The unavoidable conclusion is that Spurs would rather those seats remained empty. Bearing in mind that season ticket holders have already paid for their seat, their revenue is more important than creating the best possible atmosphere to back the side or to give other fans, including families and the fans of the future, a precious chance to see the game.
One argument in favour of the members only policy is that it prevents opposition fans from buying tickets in home areas, and that the club are responding to complaints about this. I suspect the club’s safety officers may be involved, which is fair enough. Also, ticket touts have gone online but it remains a problem, and other clubs like Newcastle and Brighton have taken action on this. However, surely there is a way round this that does not justify keeping seats empty. If we want fans to get behind the team, give supporters, especially young fans, the chance to come to the Lane, and the fans will do the rest.
I don’t agree with the way Vicario was targeted last Saturday, and in fact stood up to remonstrate with fans who were booing, not that it did any good. However, I understand where this comes from, which apparently the club, manager and players do not. In particular, and I wrote about this at the time, the club’s ticketing policy and associated measures cause a simmering tension. Fans I spoke to felt the club perceived them as faceless consumers – the club don’t care who sits in the seat as long as somebody does, regardless of a lifetime of loyalty. Or, this recent iteration where the club don’t care if anyone sits in the seat as long as it has been paid for. Blaming the fans is a handy cover for the club, who should take their fair share of responsibility to look after supporters who, we are told repeatedly, are the life blood of the game, except it feels all too frequently that we are at the bottom of a long list of club priorities.
On a more positive note, longtime friend of Tottenham On My Mind Harvey Burgess has written a memoir of his time as a fan. It’s a rattling good read, and Christmas is coming! More Trauma Than Triumph is available now here.